A few more things I have learned (I really need to go to their forums... lol):

1. Orange is the greatest drop color. I have received a few purple, but no orange yet.

2. Drops scale to your ego level. So, works a lot like AL as far as scaled drops go.

3. Many quests are repeatable (actually most are with the exception of the main story line quests). Many of the quests follow the TV show so as it progresses, so does the in-game quests.

4. I haven't even touched the world of PvP yet. There is so much to do in-game, PvP hasn't crossed my mind.

I reached level 487 last night (max level is 5000.) More updates to come.