Imo the problem is that even with new classes, new level caps, new gear, the new campaigns stopped being exciting and fun to drill if you weren't farming just the bosses.
Everyone does Mega Maze now because the new areas give a low and slow amount of xp, there isnt a Mount Fang's Crypt, or a balefort sewers bandit boy hideout, or a AO3 crush the keeper. Levels like these simply don't exist anymore..
If maybe at least one of the maps in BSM was like this, then maybe more non-paying customers would join or stay with the game. True, maybe the amount of plat bought might be a lil lower because people wouldnt be spending on the 5 plat xp anywhere elix, but considering you still need 10k+ xp a level from 72, it would be very tempting to buy anyway.
If anything, just remake one of the 5 main BSM levels to be fun and faster for grinding xp
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