Insight into the making of the Pocket Legends TV Commercial

[Samhayne]

I'm in the process of updating our press links with recent coverage about Spacetime Studios and Pocket Legends. I thought some of you might be interested to read about some of the thinking behind the recent Pocket Legends TV commercial.

http://www.thealistdaily.com/news/fe...ds-to-your-tv/

Here's a clip:

Fernando Blanco (Spacetime Studios Director of Marketing): There were a lot of competing ideas, but there are a couple of key factors for why we went the way we did, It was cool for me as a marketer though - I worked for Ogilvy out of L.A. so I was aware of the challenges... but the collaboration and what we did with Ayzenberg, they really hit the mark. Not only is the product and technology in a unique place, and send out a message that is unique and really cool.

[ratava]

Thanks for sharing... Great to hear the commercial has been well received. Our furry friends do look like they are out of a comic or cartoon