STS could estimate how much money they would need to raise in order to create an update for DL. Then they could create a kickstarter project.
For those not familiar with kickstarter, people will say, I want to create a new game/movie/whatever but in order to do so I need to raise X amount of dollars. People pledge a certain amount and if the goal amount is collected, then STS would update DL. If the goal is not reached within a certain amount of time, then no one has to pay any dollars and things stay as is. Also, in kickstarter people are given certain special items depending on the amount they fund.
STS could do something like:
If $10,000 is raised, STS will create this new outfit (outfit could be red) which drops from missions.
If $25,000 is raised, STS will create this new outfit (outfit could be red) which drops from missions + add a new mission from which it drops
If $50,000 is raised, STS will create this new outfit (outfit could be red) which drops from missions + add a new mission from which it drops + lvl cap raise
People that contribute $100 get a special version of the hat that is blue.
People that contribute $250 get a special version of the hat, top and legs that is blue
People that contribute $500 get a special version of the hat, top, legs that is blue, and new mask
People that contribute $1,000 get a special version of the hat, top, and legs that is blue, mask, plus new pet
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