I'm not a farmer. As a PvPer, I absolutely would not spend platinum just to level up. But there are those people who buy platinum just for PvE. If they could utilise some of that platinum to make some gold directly, why not?
In my mind this is what the situation would be:
Initially few people buy elixirs because they want others to buy for them. Realising the demand for elixirs and the lack of supply, they start buying elixirs themselves to sell. Eventually it becomes a standard way to make gold in PL.
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