While considering STS is a company needs to handle huge expenses to let f2p players play this game for free (as a courtesy) and have to be profitable,
in the path of STS's liberal monetization measures so far, I'd like to present my humble constructive positive suggestions as follows:

- Mortal Pets
As like all living forms on Earth, we are mortals too, so why not our pets?
Give pets a lifetime, let's say 180 days (can be varied by their kind like legendary pets (gold pets) can conclude in 30 days, plat pets can be longer etc.), at the end of this period our lovelies will leave us. one needs to rebuy it or "zombify" it (read more).

- Zombie Pets
For those couldn't apart from their lovelies easily, we have a new service "Pet Zombifying"!.
Zombified pet stats will be stronger than mortal pets but with one catch; zombie pets can be fed only with platinum.

- Pet Tombs
if a zombie pet is not your way to choose or you choose your pet to rest in peace; then show them your love and respect;
Like housing, with help of platinum obtained "Tomb Tokens", one can buy a decent tomb for his/her passed away pet,
If you'd like your pet's memory to be something unique, we have a good news for you!
you can upgrade a "Standard Tomb" into a "Deluxe Tomb"
Deluxe Tombs not only look better also can be extended with plat purchased Deluxe Tomb Extension Tokens to house up to 4 future RIP pets of yours and with a free tombstone where names of your pet is engraved!
with Deluxe Tombs your RIP pets will have fame like never before!
needless to say, Deluxe tombs are sold at additional platinum cost.
possible upgrades;
Tombstone Font choice:
silver, copper, bronze, gold
Tomsbtone Location choice:
volcano, city, mountain (recolor of house locations)
flower beds, tile ornaments, butterflies over the tomb.
also plat purchased Deluxe Tombs can be used as a requirement to enter next expansion (consists of 1 map).

- Weapon/Armor/accessory damages
like justg stated in a message that previous year' cake slices gone bad and cannot be utilized to craft current year' cake,
let our items get bad as well, and let use rebuy it for gold or have them repaired for platinum, after all we have legendary uncle Baldur (answer sincerely, when did you visit your uncle Baldur last time?) he is standing all day distributing twinks gold in Kraag ignoring his own business. we're just ungrateful Arlorians!,
let show him some gratefulness giving him some orders finally!
possible item upgrades;
material coating; for example you can have your sword/staff/blades to be coated with titanium to last longer!
poison dipping; with our goblin flavored poisons you can have your weapons kill faster never before!

-InstaKill
Life is unjust by nature both in AL and RL , unfair advantage something we always see.
let's bring it one step further! You hate that guy beats you in PvP everytime, yes?
cough, cough *
with InstaKill you can have your PvP opponent drop dead just clicking a button while your oppent got killed because of bad weather!
nobody seen anything, nobody heard a thing.*

PS: because it's a VIP service; pricing can be around 100 plat per kill!
STS, You wouldn't believe numbers of rage buyers you served!

- PVP Fixer
Fixed games exist in RL, why not in AL too?
with click of a button (and for a certain platinum) you can get your opponent team damage nerfed , let's say 20%
nobody have to know about it, their stats won't change (at least this is what they'll see), they won't feel a thing, just between us!
remember your privacy is safe with us.
PS: stacks with Instakill!

- Stain Remover Elixir
you don't like your KDR? do you think you'd be more cool without some 200 deaths? do you dream to join a zero death guild?
look no further! with our platinum purchased stain remover elixir you can have your 1% of your death counts be removed, awesome!

-Friendship Token
Friendship is to care, caring is also sacrificing sometimes.
adding hundreds of friends and real time messaging with them is one of huge burdens to a server (bandwidth wise/ cpu wise).
with friendship tokens this can be compensated ; one can add friend only for 10 friend tokens (10 platinum)
for f2p; quest 1 friend token rewarding at the end, where takes place in a dungeon scattered with uber elite mobs and with dungeon entrance fee (25 platium or 50.000 mobs kill / per entrance) this is quest is given one per hour to stop abusive behaviour.

- Party token
creating a new dungeon instance for a party is another burden on server bill for STS,
needless to say, compensation is a must;
let's party forming cost 5 party token (5 plats) for each member you invite.
PS: remember you're the leader of the party, so leadership requires responsibility.
f2p; kill 100 bosses in planar tombs (1 token)

- Message Token (inspired from facebook)
do you feel unconfortable having begging/rage/annoying merchers' messages?
are they too much to block them one by one? hell they are!
this solution will not only profit STS and also will give you peace in mind!
every message will cost 1 plat to send message someone not your friend
f2p; 100 locks of hair (pun intended!)

any suggestions to make AL great again, welcomed!