So 80% of the game should be those things? PVP isn't fun at the moment because of the imbalanced level brackets. Right now its just whoever has the most higher level people on their team win. Trading, Merching, and Customize are all dependent on what you receive in missions, meaning the less you do missions, the less you can do any of those things. And customizing isn't really something you can spend all that time in. Generally the first time you look through the options, you're going to know what you're working towards.
So really the only thing that you can do the majority of time you're in game is talk to people, therefor you would thing this was meant to be a social game, but then you realize how difficult it is to play with friends. The social aspect and the gaming aspect are separate, which makes it hard to be considered an MMO. If people wanted a almost completely social experience, there are much better options than DL.
The problem with this game, is that you barely get to play the game. In my opinion, the 3D missions could cost 0-1 energy, and give less rewards. So that way you can at least "play" this game for more than an hour a day. Whats the point of spending money on items if you never get to use them? You could say that you can play as long as you want, but then this games becomes a P2P game. I don't know if that was their intent, and if so, good job $t$, you succeeded in that. But I believe this game has potential. If they allow you to actually play the game, and make the PVP more balanced/diverse, then DL will be just as good, if not better than their other titles.
tl;dr This is supposed to be a game, but it feels more like facebook with strangers and a built in farmville.
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