I have to agree with all of the suggestions above. I personally like to refer to our guild halls in all the sts games as home.
I have felt the same as all of these guys since guilds in dl came out. There is nothing in there to make it special for us. It seems like an old railroad style
home. Straight run to nothing. I think regeneration would be key here to keep people on longer and enjoy the game more. Discounts being there a huge plus as well. Lets face it if people log on spend energy and log off it would get real dull for the people that love to hang out and have some fun.
I hope the devs move towards changing this up a little bit.