Frankly, 0.99 is a stupid number. We all know its $1. 1c is not going to change alot. Silly marketing ploys. Anyway moving on.
Right now I believe the minimum price for any iTunes purchases is $0.99. So alot of the items being sold are relative to that pricing. For example, a lvl 5 item pack costs 0.99. A respec costs 0.99. Your mom cost.. lol
Yeah, so I dont think its feasablie for some situations. For example, a lvl 5 item back for $1 is not really a worthwhile purcase. But you cant make it any cheaper...
What I am proposing is to have a form of in game currenct. Like, we can call it "Legend Points" for example, Whatever floats your boat.
The idea is, $0.99 = 1000 Legend points.
Then a respec could be 1000 legend points, dungeons could be 2000 legend points, and store equipment can be like 200 legend points for a lvl 5 item pack etc.
This provides greater flexibility in setting prices for items. So you can lower prices of items to get more people interested in buying them.
There are also some sneaky marketing tatics to play with, like making a respec cost 1250 Legend points. Then people have to spend $2 on a respec. But they have 750 Legend points left over, so they can spend it on equipment, or simply just keep it till latter.