Guild hall upgrades.
Guild hall customization beyond just the upgrades - i.e. after you expand it to level 3 you can buy auction house kiosk, entrance via Outpost town, entrance via Windmoore, elixir kiosk, further discounts on pots, decorations, roaming NPCs, bulletin board, etc.
Gain XP anywhere elixirs.
Subscription that offers neat stuff and discounts on in game stuff (pots, elixirs, everything the game sells - amount of discount determined by level of subscription.)
Ability to trade characters without giving account info - I have been wanting to reduce the number of accounts I have but I don't have a way.
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