Purchasable forum badges, that can only be purchased after at least one character on the user's account has passed certain thresholds, like defeating a certain boss, or achieving a certain number of in-game achievements or earning a set number of points, or defeating all the regular-level bosses, or all the elite bosses?
Or the obvious (duh) of different badges for each time a character level-caps (level 16 badge, level 21 badge, etc.)? Would be a nice way to reward players who have stayed with the game since the beginning, or since early-on.
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