I think once you get the top end gear in any game, you start to lose interest (feeling like a god wears off surprisingly fast). Lack of progression kills interest.
I don't think it matters if you farmed for it endlessly or bought it outright. e.g. I know that in World of Warcraft the pvp'ers who grinded endlessly for those 'honor points' to get the top-end gear, didn't really play much afterwards.
Farming it means the journey is a bit longer; but I wouldn't necessarily say more enjoyable. Sure there's the thrill of the possibility of a reward, but that comes part and parcel with disappointment 98% of the time.
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