Nobody was mislead. The original announcement of the new crates (first post in this thread) clearly said that it cost 15 plat to open them. Nobody was mislead. It was just a clever marketing strategy, that's all. It would be like if the lottery sent you tickets without you having to go buy them, but then there was a $1 fee per ticket you had to pay online to activate the ticket. Many folks would probably be more tempted to pay the fee than would normally go buy lottery tickets simply because the ticket was already in their hands.
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