not really the company's fault, it's the player's fault for feeding sts all that money. Now sts probably thinks "ok, this method seems to be working. After all, it's very popular. Why not do some more stuff like this?" If the players realized that the game was so highly money-based and decided to stop paying for stuff in the game, maybe sts would change their angle and rethink the whole "paying for crates" thing.
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