I purpose a log in daily reward implemented, something like a chest with a bit of gold, 1 or 2 plat and some kind of crafting ingredient, for everyone logging in everyday, that not only brings people into the game, but gives everyone a chance to build a bit of plat, not just the plat whales. If need be make it so it's a NPC in one of the new areas, so people need to go there and see the new area, which also gets them seeing the people running the area and get them involved, perhaps make it an NPC appears after the first boss kill? With a 'Hello! Thank you for killing that monster! I have a gift for you' and once gift is received, 'sorry I'm all out of gifts today, come back tomorrow' .... Just a thought to even things out.