It's an effective 17% loss in damage.
Example: I do 100 damage each hit, after armor is considered on an enemy. (Let's keep the numbers simple here.) I have a 10% crit. If I have 100 hits, I will do 11,000 damage.
90 shots x 100 damage = 9000.
10 shots x 200 damage = 1000.
Total - 11,000.
Versus zero crit, where I would do 10,000 (100 hits x 100 damage).
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