Yes, those APs were expensive. However, those were also meant to be used for something. Sure, the mage glint set wasn't exactly "useful" but it still is not a vanity that will literally add nothing to your toon except looks. Heroic pets may not be the best in stats either, but it's easily fixable by slotting other eggs to it. Gears and pets are way different than vanity sets.
You cannot compare the amount of gold spent on APs in the past and now. Sure it was more expensive to get the arcane, mythic, restored armor, and glintstone set back then. But those people who got to be on the top paid the price and was rewarded then.
Furthermore, not everyone is walking around with a 100 mil on their pockets. And as one of the people spent more than a 100 mil on their toon by buying pets and gears as time passed by, I strongly disagree that 35mil is "nothing."
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