People spend outrageous amount of money for those lb vanities. I mean literally cash not only in game currency. This is a business model that is different and they want to keep it that way. This game is based on exclusivity and show off. If you put items in store for platinum, those items won t be so exclusive. We can look what is happening with most auras. As much as I understand your pov and agree with it, I don't think is a good thing for the game overall and actual structure.