A player CAN play as much as he or she wants -- that's called MONEY.
Or the player can be smart and figure out a game strategy and maybe have missions counting down when they eat, sleep, work or interact with their pet rat (for those 2 or 3 players that are not in the game world 24/7) or use multiple accounts to play for free without all the energy restrictions (all the players who live in game and do not eat or sleep can do this part).
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