Samhayne
05-02-2011, 12:09 PM
I'm in the process of updating our press links with recent coverage about Spacetime Studios and Pocket Legends. I thought some of you might be interested to read about some of the thinking behind the recent Pocket Legends TV commercial.
http://www.thealistdaily.com/news/feature-pocket-legends-heads-to-your-tv/
Here's a clip:
Fernando Blanco (Spacetime Studios Director of Marketing): There were a lot of competing ideas, but there are a couple of key factors for why we went the way we did, It was cool for me as a marketer though - I worked for Ogilvy out of L.A. so I was aware of the challenges... but the collaboration and what we did with Ayzenberg, they really hit the mark. Not only is the product and technology in a unique place, and send out a message that is unique and really cool.
http://www.youtube.com/watch?v=WmjbEhtFOI4&feature=player_embedded
http://www.thealistdaily.com/news/feature-pocket-legends-heads-to-your-tv/
Here's a clip:
Fernando Blanco (Spacetime Studios Director of Marketing): There were a lot of competing ideas, but there are a couple of key factors for why we went the way we did, It was cool for me as a marketer though - I worked for Ogilvy out of L.A. so I was aware of the challenges... but the collaboration and what we did with Ayzenberg, they really hit the mark. Not only is the product and technology in a unique place, and send out a message that is unique and really cool.
http://www.youtube.com/watch?v=WmjbEhtFOI4&feature=player_embedded