Couple ideas and suggestions

Pets
Phoenix (would be the best pet ever)
Bug swarm (bees,beetles,flys) that move and swamp around you

Social
Make it possible to separate friends into ones you feel are effective in battle or so you can form groups with them
I been working on coordinating flash mobs with emoticons would be nice if we could time easier.
Or could make friends able to link emocon

Encourage In-game games and give always. Maybe items that can only be given by guild leaders.

Incentive to gift items to lower levels to encourage them to get to higher levels

good idea's bro

I've never had bees swamp around me tbh is it muddy feeling?

muddy!!! maybe more like an overwhelming fear for your life. Just kidding I wouldn't have the guts to be swamed by bees and still stick arouund. but i thought it might be a cool look. ;)