Originally Posted by
Draebatad
In regards to App Store Optimization, there are factors in addition to keywords. And keywords can only be changed during an app update.
The amount of downloads an app gets is still a key factor for any app’s ranking in both Google and Apple app stores. The more users download and install an app, the higher its position in the app store rankings will be. Similarly, the number of uninstalls seems to have a negative impact in the Play Store ranking.
How often users open an app are especially important. This is a critical factor since not only the amount of downloads affects the app ranking but how often users actually use an app.
To a lesser extent, app rating and reviews should be helpful as well. The majority of users are more inclined to download an app that has many positive ratings and convincing reviews - especially recent ones.