The numbers you used are slightly skewed. I can assure you there are not 1m active players in arcane legends. I would be surprised if there were many more than 10k.
Still though, comparatively speaking, it's probably decent amount of income.
What they should do is host pvp tournaments on these servers. So everyone can max out their gear and use whatever spec they like.
Obviously some tweaking might need to be done. But I think sts could easily add in support for tracking tournaments.
Imagine the possibilities
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