The abbreviation is B*

[Snakespeare]

Ah, yes, and I think that is exactly why it ISN'T abbreviated BS! LOL!

There was once a Chevy called a Nova, and it was a good car in the days before Japanese car mods. It was loved by American teen boys who like to make cars loud and cool looking. So they took it to South America and tried to market it there. It didn't work! Nova is latin for "new". Who wouldn't want a new car, even an old can that was called new? Nope. In South America when you say "no va" in reference to a car it means "doesn't run" or "no go".*

You have to be careful how you market things! So of course theydon't want to call BlackStar "BS", but Balefort Sewers is smelly and nasty and nobody seems to mind that being called BS, hahahahaha...

* = snopes debunks this urban legend, but it still considered true by marketting people