Many large-scale MMOs exist on the market today, and offer a variety of features, themes, and game play styles. Common to many of these games, however, is a deep and consistent lore. EVE Online, World of Warcraft, and many others have taken the time to develop a back-story that provides context to the endeavors and accomplishments of players in-game as well as an opportunity to monetize ancillary products (books, movies, etc).

Having a rich and rewarding world surrounding the game does not mean that Pocket Legends has to give up its tongue-in-cheek vibe, however. As long as the themes, quests, enemies, and NPCs in the game are consistently tied into an ever-evolving world, the whimsical style of prose and jokes can be maintained.

Although the game is on a "casual" platform, the developers have shown us through their technology road-map that their plan is ambitious and anything but "casual." The lore surrounding the platform should reflect this.