What about a game wide PvE kill contest? It could last a week or even a month. Top 10 players get their name listed in a new Event Leaderboard section through out the event. At the end of the event special prizes could be awarded to the top 10.
Players would need to have an event kill count and rank would be based only on New kills obtained during the event. This would reward the players that put in the most effort.
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