I feel the problem is the excesive amount of xp needed. Even if you dont know what you are doing, its very easy to level up from 1-40. The problem is after you hit the 40 range, maps become more difficult and currently there are little to no players in the 40-60 range. This makes leveling extremely difficult for beginners, especially since the only good stuff is at end game. Unless you are willing to shell out alot of real world money, leveling is not only far too hard (imo) but also very boring.
I feel there should be a better way to "fast level" after the expansion has been out for a couple of weeks. Let people grind xp and experience the new maps for awhile, but then let new players/people who dont have time to grind xp have an easy, fast way to join endgame people. I feel like the xp gap is a major turn off for not only new people but for the "casual" player. Just my opinion.
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