Big luck

[Gluttony]

Ya except that's the problem now isn't it? Let's redo this and make it better, ok sweet...now let's make it cheaper so EVERYONE can buy one oh we're gonna be rich!! But wait? Some people that spent a few hundred dollars on this overpriced one might not be too happy will they?

Ok, you should be looking at the issue from the beginning and compare... don't just take your experience and assume that everyone is in your boat. Big Luck was only 15 platinum when it was introduced; so this newer Bigger Luck is actually an increase in price at 25 plat, which makes sense due to it actually increasing luck a bit more, so you're paying more for efficiency. Not everyone who purchased Big Luck bought it during the deal of the day, so this new item isn't actually a cheaper version for everyone but just those that didn't purchase the item initially (for whatever reason). Purchasing multiples of the same item is just lazy, it is very easy to place the item in stash (unless you have a character under L4) and retrieve it for another toon to gain the benefits.

So to recap, when an item becomes one year old and the event gets revisited it is quite obvious that there will be upgrades (either visual or performance) to the old items because if there isn't an uproar will ensue as proved by the Halloween event of 2011. At one point each player has a choice to make, either wait until the next year's product or take a short cut and get the item whenever it is offered.

...you're basically asking for a refund because your item is now obsolete. Think of every piece of tech you've ever bought in your life that was rendered old after a week due to an advance in the field. It's something like that, the product is a year old and it is time for out with the old and in with the new.