Season pass can be continuous and separate and free from holiday events and scope is enormous for co-op games as well, People do compete all the time that's the nature and that's enjoyable, season rank rewards & leaderboard for kills in pve, for collecting something, for time duration dungeons are completed etc etc as that can be as engaging as getting ranked in competitive games.
Well PL 2 is confirmed, happy and exciting hopefully it turns out to be good. One thing I'll say here about pvp, it's better to refrain from making pvp p2w in any circumstances and area, direct p2w pvp never works only some successful co-op pvp is there by that I mean, where a guild is fighting with others but lets take one individual and he would get rekt by opponent whale, yeah those games are there but much different, back to topic it's always been hated and you can't make em player understand that it's for certain area and non p2w pvp exist in other area, they will still hate it and post negative feedback in the stores as well and will cause bad reputation for the game. Successful and mass pvp zonre is in free to win zones you know it well sir.
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