I know this is an older post but...
The best way I see to making the game more popular is to Make the new players that come to the game feel welcome. To many times ive seen older players avoid a new player or like they are called "Nabs" like they have a plague or something. Now I know that some of them beg so thats a given ignore or a warning would probably be better. If they listen and learn their lesson then fine.
Anyways... I try to help new players out by running maps with them, maybe give them a gift if they dont beg for one, answer questions they have, etc... They will be more apt to stay that way. The game 7 or 8 years ago was a lot easier to grasp but now days it is overwhelming to get the hang of for someone new.
These new players most likely know another gamer or several and will obviously tell them to try it out if they feel at home here. Word of mouth has always been the best advertisement. Ask anyone in business and I think they would agree.
Just my thoughts on the matter.
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