There should be titles awarded for the new aps achievements (35k aps, 40k, etc)
Now that like 40k is reasonable for most endgame players there should be titles awarded for it to make it worth actually going for.
Without new titles or potentially vanity sets, emotes, or something else cosmetic, there is no motivation for anyone that isn't running leaderboard to put in the hours required to get higher than 30k.