So, I'm only a level 27, but I bought the higher levels today, and what was the first thing i saw? A level 32 with 100 kills. I have almost 4000 and I'm a level 27.

So I'm thinking maybe if the game rewards you with something after x amount of kills, it would make people want to actually play the game instead of leaching? Items you cant just buy. I understand you get a name for every like 1000 kills. Maybe put a rank next to your name that goes according to your kills. So everyone can see how good you are, or how nooby you are (leach).

Also is there a leader boards? I haven't checked, but if there isn't there should be with kills, that would also be goal inspiring.