Cheaper plat purchase?

[Boltmage]

Not sure if this would be better or worse for sts profits ...
On one hand they would not make as much from every plat purchase.. but then if it was say half price permenantly im sure more people would be wiliing to buy to support the game and ultimately have fun (which Is the point of the game from our perspective)
As it stands the big buyers all bulk buy on 40% discount weekends anyway and people who want to buy im sure are put off by the paltry amount you get for the price £52.76 for 1700 (113 locked) plat or £50 for a new xbox one/ps4 game...

If plat was permenantly cheaper it would make it a much more realistic prospect for a 'casual gamer' or new players to be able to compete at the top level of the game and possibly obtain arcane items without farming, merching and saving for months/years.

This won't happen ofcourse but the way things are AL will be a dead game within 6-12 months and imo the devs need to make a huge move (not neccesarily this but something) to make it fun and competitive again.

How can we save arlor? any suggestions?