A typical 35 PvE build I might use (and recommend for the pally), is:
5, 0, 5, 1
5, 1, 0, 3
3, 1, 5, 5

A build I've been experimenting with for a 35 PvE Int mage going for maximum AOE damage (experimental so use at your own risk and meant to be used with voodoo master set) is like this:
4, 0, 5, 1
5, 5, 0, 0
5, 1, 3, 5
It's fun, you kill stuff really fast, and get a lot of wows and how do you do thats from other 35s