Enable PvP Guild Tournaments every 1-3months, GMs would submit their Guild's entry by paying with some kind of currency (platinum/gold/new tradeable token).

Rewards could change on every tournament, would be eggs, slots, gold, platinum, elixirs, tokens, awake gems. So if 1st tournament has arc Werewiger, 5 crafting slots, 100k, 10platinum, 5 dmg lixs, 10 fathoms, 5elite gems; the next tournent would have different rewards (diff egg, slot, lixs, tokens and different amounts of gold, platinum and gems).

And twice a year we could have a big PvP tournament hosted by sts with some kind of banner for 1st-3rd teams.