Also looking forward, Blanco expresses his belief that F2P and subscription can co-exist because they address different consumer preferences. [Blanco says,] "I like empowerment, and having the ability to choose how I want to patronize a game means a lot to me. For me, a subscription is a heavy commitment that represents a willingness to say I want to play this fun title for the foreseeable future and support it, its developers, and publishers. I also wish more games I subscribe to offered micro-transactions on some level. I believe they can all work together in a proper balance, especially for virtual world games, but it requires careful analysis and understanding of what players want from a game when they decide to pay."
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