I believe they're a little over 4 years old. I was playing their poker app early 2008. Back then it was fun. I knew all the top 50 players. You were l33t if you had a million dollars then. Now it's all bloat. When facebook took away local networks (basically what city you were from), it hit Zynga's Hold'em app pretty hard. No longer could you easily play with people just from your area. I still stop by once in awhile, but long gone are the days when my old friends would be on every night. I pop into random tables and there's absolutely zero chatting going on. Totally foreign idea back in 2008.
But, I digress.
The reason why Zynga makes so much money (despite their stock still not getting above their IPO price) is because they know perfectly well how to take advantage of the OCD in everyone. Without facebook, Zynga would be nothing. The OCD in facebook is the vehicle for Zynga's success. There's really nothing creative about any of their apps as most of them are spoofs off of someone else's work. Aside from poker, the only other app of theirs that was somewhat social is YoVille, and that app they bought from someone.
Now, if STS found a way to integrate their games (and various quests) into facebook with their feeds / wall posts and whatnot, you can bet they can find the same gold mine that Zynga has claimed all to themselves.
Bookmarks