A lot of games die after a year, especially when it's part of a franchise. I'm going to have to, unfortunately, use Call of Duty as an example. When a CoD game comes out, it's all the hype and everyone rushes to buy one, however everyone knows there will be a new one next year and then the old CoD game will die and the new one will take place. It makes sense, but why do people still buy them anyways? It's because they are paying for that "1 year experience" or a new feel to the game. I'm pretty sure you enjoyed playing the AL campaign, and sure people who spend on the game to make their playing experience more fun, enjoy them until AL grows old but you got an experience that lasted for sometime. I'm sure AL is not a game you will be playing forever, but you're playing it (and spending) for now, so you can enjoy "now".
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