Farming endgame with gold awakenings makes it easier to earn gold - something like 3k per mauso map (more when you find treasure rooms). Yes, you can certainly grind the new maps and make gold, but without gold awakening, your net income is meager after pots and the occasional ankhs are factored in.
The crux of the problem is that there are less than a dozen legendaries (more like 7 or 8) in the loot table that are considered "desirable". Frankly, as long as there is a clearly obvious 'this is the best gear drop of the season' attitude, once the gear has been acquired by players en masse, value plummets quickly and farming becomes a fruitless endeavor.
I had high hopes on the gear staggering idea that STS had a few seasons ago. I still am of the opinion that 'best' sets should be more subjective and tailored to playstyle. There really isn't any variety in equips by class, because for the most part, we all know what sets are the best and we settle for second tier items when we can't afford the best. Tanks may be the exception because previous level cap weapons (Immortal Corruption/Glintstone Aegis and Immortal Corruption/Dragon Hunter) are perfectly viable at endgame due to their terrific Procs.
Obviously, primary stats are important, but, as evidenced by high value gear from cap-1 and cap-2 seasons, Procs are a huge differentiator and can turn a pedestrian item into a high value OP one. Personally, I'd be very willing to sacrifice stats for a great Proc.
If we can get to the point where we are compelled to swap between three or four sets based on map, boss, environment, etc., then farming becomes much more profitable because not only will everyone want these sets, but they will need to be gemmed, awakened, etc.
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