In context to point 5: I am no expert on business and IDK if you are some qualified marketing person or whatever (not in a sarcastic tone) but what I do know is that businesses big or small usually take advice/opinion from qualified people because such people know what they talking about but again you could be some top marketing genius. This is just my opinion that STS the company should consult a qualified person( someone with a degree in Mass Media or Marketing or Risk Analysis) for matters pertaining to expenses such as advertising (I'm guessing its not that cheap).

PS: Really? ''Take the risk, gamble. You guys might make good profits". Cheers.