I agree with this. There isn't much of a story in the game at the moment and you are consciously aware and want to level up/find new loot, which is why you purchase a dungeon campaign. In most successful titles, leveling up becomes subconscious, and the entire game becomes a rhythmic journey which you enjoy discovering and engaging. This can be aided via cut scenes and such, even simple ones like static images along with some good narration can yield a dramatic effect to the development of the story.