Stuff like this is super fun - and we have done this kind of thing in the past, though it has been for in-person events / conventions. Finding the right prize is the trick in my opinion.
I don't know if it's the sort of thing we'd do anytime soon but I like the idea.
There are are some important legal and privacy considerations that we'd have to look into before anything like this would be scheduled - but, like I said - stuff like this is super fun ;-)
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