For us who have knowledge about stuff like xp elixir, pets, double xp event- leveling is easier and could be done in less than 1 day, but for new players, that can take weeks running maps, dailys and etc, that's not fun at all, almost everything surrounds endgame maps/content(farm, events, new gear). Making leveling easier to new players is a good solution, other than that would be to make a farm content for players who are leveling(low level farm), but that would be way too complicated.
For me, they killed the new player experience when there were changes regarding the XP given by quests based on player level...
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