Games often skip advertising for several reasons, mainly revolving around cost, strategy, and player retention. Marketing campaigns can be incredibly expensive, and for a niche game like Arcane Legends, the return on investment might not be worth it. Some studios also prefer to allocate resources toward improving gameplay, adding new content, or maintaining servers rather than spending on ads. In some cases, advertising might bring in players who try the game for a short time and leave, which doesn’t help in the long run. Developers often focus on organic growth, relying on updates, events, and community engagement to keep the game alive rather than pushing for constant exposure.
In the past, they didn't need much of advertisement because they had alot of YouTubers and streamers that helped promote the game. When content creators are active, it’s free advertising for STS.
What they should do is instead of spending money on ads, they focus on in game updates, new expansions, and maintaining servers so content creators feel inspired to make videos again.
So in my opinion, it’s not just about marketing, it’s about making the game worth talking about again
꧁༺ 𝕄𝕖𝕝𝕪 / 𝕃𝕖𝕞𝕠𝕟 ༻꧂
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