I feel that is exactly the reason. STS has to pay their bills somehow. The staff has grown in size. The company has released a new game(new game means small starting population so it will leach off it's established money maker, PL).
Make the drop rates so low that it will take a miracle to land a pink. Or spend real money for a miniscule chance of a pink dropping.
Bottom line is money, unfortunately I feel that they have become greedy. If greedy is too harsh of a word, then I would say that they have become overly ambitious spreading their resources thin trying to develop/maintain multiple gaming platforms.
Just my 2 cents though.
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