coloring to names / the box outside the name, to describe its rarity
better and detailed description to AA (duration, cooldown),
better and detailed description to passive (chance, effectiveness, and duration -> e.g. 10% chance of 20% armor reduction for 4s)
you might also want to try to describe them in icons which you put some legend (explanation) somewhere
and lastly, lore story of the pet, haha
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