People need to feel that they are getting their money's worth.
What I find odd is that this community is suffering from Stockholm Syndrome. Let me get this straight - you want to pay more money for the same services? $90 is in line with what other MMOs of similar calibre would likely demand for a subscription. Plus, increasing the price too much might ironically hurt STS - a net decrease in total revenues if pricing is too out of whack.
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