The game cost money?

[Pharcyde]

to get all the PvE content right now it costs exactly 75 platinum which is 10 dollars

Before bundles were around, it was way more expensive. Then also with the massive platinum cost reductions the devs did, the game is cheaper then it ever has been right now. So hundreds of hours of play time for 10 dollars, sounds great to me. Thats pennies per hour.