Unfortunately twelve different people are going to tell you twelve different things when it comes to guilds as the options are endless. Ultimately it's pretty simple, YOU do what YOU want. If you're going to start a guild, get a bunch of like-minded people together and take it from there, some people are hardcore into guild creation and membership (tracking members play time, getting them organized on Ventrilo servers to communicate, creating forums for members to chat, etc) and some are casual gamers that just stick with each other and have fun playing the game(not that the first group of people don't have fun as well
). Do you want to focus on PvP? PvE? Do you want to focus on collecting items for trading/selling? or just have fun playing the game and not worrying about anything. There are really endless options on how you want to approach creating a guild, but one thing stands out amongst everything else, it needs to have a kickass name
Joining a guild is pretty much the same as well, what type of player are you? Hardcore or Casual? Do you enjoy PvP or just playing the game? There are always a few guilds the represent each of the different play styles and you really just need to see where you fit in and what you'd like to see in a guild. From my years of experience with guilds over various games there is really one main aspect that stands out and that is comradery, a group of people together that want to achieve a similar goal, and help each other and have fun along the way.
Hope that helps somewhat, it can get kinda overwhelming with the amount groups out there. But if you do some digging, read some of the members posts here and in their own forums, you'll most likely find a place and a group that has the same approach as you. And if you can't find something that suits you, maybe think of creating your own guild, there's always people out there that may see what you have to offer, be it strict guidelines or not, and want to join you in your rag-tag group.
Just my .02, hope that helps a little...
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