You ever go to the TA forums? The entire first page of posts on a new release are seething with rage if a game costs more than .99.
I don't think any game thats not an established franchise can charge 15 dollars on the hopes that the consumer will take a leap of faith, or word of mouth will make the sale. With hundreds of games released every week/month, its a gamble. Heck, even Capcom doesn't charge that much, and I think we've all heard of a game with a 20 year history called "Street Fighter."
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